DEALER ASSETS

Download Spec Sheets, Hi-Resolution Images, Beauty Images, Owners Manuals, and Videos

NEW
SPRING INTO SAVINGS PROMOTION - Buy a NEW M&P Shield® Plus, Get a $50 Rebate
Digital Assets


NEW
M&P®9 M2.0™ COMPACT OPTICS-READY SPEC SERIES PISTOL KIT
Digital Assets


NEW
S&W VOLUNTEER SERIES LONG GUNS
VOLUNTEER XV, VOLUNTEER XV OPTICS READY, VOLUNTEER XV PRO, VOLUNTEER XV DMR


NEW
S&W SHIELD SERIES PISTOLS
S&W SHIELD PLUS OPTICS READY
S&W SHIELD PLUS OPTICS READY THUMB SAFETY

S&W SHIELD™ EZ®
S&W SHIELD™ EZ® THUMB SAFETY



NEW
SMITH & WESSON CSX™ PISTOLS
CSX™


SHIELD PISTOLS
SHIELD™ EZ® PISTOLS - NEW Assets for the Holidays
SHIELD™ PLUS PISTOLS - NEW Assets for the Hoildays


PISTOLS
M&P®9 M2.0™ Optics Ready Compact Series
M&P®10mm
M&P®9 M2.0™ OR SPEC SERIES KIT
PERFORMANCE CENTER® M&P®9 SHIELD™ EZ®
M&P®15 PISTOL | M&P®15-22 PISTOL | NEW M&P®15 PISTOL W/ FIXED ARM BRACE


LONG GUNS
M&P®15T II Engraved Limited Edition Series
M&P®12 Bullpup Shotgun
M&P®15T II
M&P®15 14.5" M-LOK SBR

REVOLVERS
PERFORMANCE CENTER® MODEL 19 CARRY COMP®



AMERICAN GUARDIANS

American Guardians - Authorized Dealer

Interested in becoming a Smith & Wesson American Guardians Authorized Dealer? LEARN MORE



S&W ADVANTAGE™ PROGRAM

We are excited to offer this program to all retail dealer sales representatives! This is a point based program per firearms sold (select sku’s only). Sales representatives can redeem for a firearm based on the points earned (select sku’s only).

This program runs June 20, 2022 through June 19, 2023 start earning and redeeming now! LEARN MORE
 



EXCLUSIVE DEALER ACCESS

Join us! Come take advantage of all Smith & Wesson's marketing assets, including product images, lifestyle images, social images, videos and much more! Be listed on our dealer locator and be the first to know about:

  • Company News
  • New Products
  • S&W Programs
  • S&W Promotions
     

ACCESS OUR EXCLUSIVE DEALER ASSETS (SIGN-UP NOW)

International Globe
International Dealers & Distributors CLICK HERE


RANGE PROGRAM

Find out which of our firearms is the best fit for your customers! If you have a range and would like to offer firearms for demonstration or rental purposes, please contact your Smith & Wesson District Sales Manager. Your District Sales Manager will advise and assist you with ordering firearms for your range.

Click on the map to find a DSM in your area.

find a DSM in your area
 


 

DIGITAL ASSETS

Running an ad? Have a screen in your store for videos?
Take advantage of our digital content bank. Here you can find our product spec sheets, product images, brand logos and other digital needs.