Smith & Wesson Privacy Policy

This Privacy Policy (“this Policy”), effective as of October 18, 2005, describes certain current policies of SMITH & WESSON CORP. and its corporate affiliates, (“we”, “us” or “S&W”) with respect to our collection and use of certain information. This Policy applies to information collected by us online through S&W websites. To the extent that we collect personal information through other means, our policies may be different from those described in this Policy. By using our website, you consent to our collection and use of your information as described in this Policy or as the same may be amended or modified from time to time as indicated herein below.

Collection and Use of Information.

When you access our website we may collect certain anonymous information relating to such access which allows us to provide a better website experience. This may include the use of cookies or similar files, however, our usage of cookies or the like is in no way tied to personally identifiable information.

During your visit to this website, if you voluntarily provide us with Personally Identifiable Information, we will use and retain that information for the purpose for which it is provided. Personally Identifiable Information includes information that identifies who you are. For example, when you engage in certain activities on this site (such as in connection with our product registration service or online shopping service), we may ask you to voluntarily provide certain information about yourself by filling out and submitting an online form. We may also ask that you provide us with personal information, such as your first and last name, mailing address (including zip code), email address, telephone and facsimile numbers, and other personal identifying information. When ordering products or services on the website, you may be asked to provide a credit card number. Depending upon the activity you are attempting to engage in, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you may not be able to engage in that activity.

We will use Personally Identifiable Information to enhance the operation of our site, fill orders, improve our marketing and promotional efforts, statistically analyze site use, improve our product and service offerings, and customize our site’s content, layout and services. We may use Personally Identifiable Information to deliver information to you and to contact you.

We may also provide information, including Personally Identifiable Information, obtained from you to third parties who assist us to provide requested products and services such as shipping companies who deliver requested products. We may also use information that we obtain from you to provide you with information on other products and services that we believe you might be interested in. From time to time, we may provide certain information that we obtain from you to others who provide products and services that we believe you might be interested in. It is our intention to provide such information only to third parties who we believe are reputable but please note that such parties may have different privacy policies. We may also disclose information when we, in good faith, believe that the law requires it.

A Special Note about Children.

Children under the age of 13 are not eligible to use this website and we ask that children not submit any information, personal or otherwise, to us. We do not knowingly collect personal information about children under the age of 13. If we become aware that we have been provided information about a child under the age of 13, we will delete that personal information from our records.

3. Removal/Correction of Information.

Where determined to be practical by us, we provide certain opportunities to express preferences regarding our use of information that you provide, such as opportunities to decline to receive informational emails. If you want us to modify or remove information regarding you from our records, please contact us by mail: Smith & Wesson, 2100 Roosevelt Ave., Springfield, MA 01102-2208, or by emailing us at qa@smith-wesson.com. Please include your name, address and e-mail address when you contact us. You must describe the information that you want to have removed or modified in sufficient detail to allow us to locate that information in our records. Please note that a request to remove or modify information may prevent us from providing certain products or services to you. We will not remove or modify information associated with your prior purchase or registration of a product. Additionally, it may be impossible for us to completely delete or modify information without some residual information remaining in back-ups or other historical databases we may maintain. Finally, we cannot be responsible for verifying the authenticity of requests to remove, update or correct information. However, we reserve the right to refuse to modify information if we request proof of authority and the requesting party does not furnish appropriate proof of authority. Please note that we can only modify information in our records and do not have the ability to modify or remove third-party records.

4. Security.

We take those precautions that we deem reasonable and appropriate to maintain the security of personal information in our possession. However, we cannot and we do not assume any responsibility for a compromise of security. We do not maintain control or security over information in the possession of third parties.

5. Third Party Website Linkage.

This Privacy Policy applies solely to S&W. This site may contain links to websites owned or operated by third parties. Your use of a third party website is done at your own risk and subject to any terms and conditions of use, policies regarding the collection of information, privacy policies and other practices and procedures for such websites. S&W is not responsible for any such terms and conditions of use, policies regarding the collection of information, privacy policies or other practices and procedures of the third party websites that you may access through links from S&W.

6. Policy Changes.

From time to time we may use information in ways not previously described in this Policy. We may amend this Policy from time to time. Any material changes or amendments to our practices governed by this Policy will be posted on our website to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it to third parties. Any policy amendments shall automatically be effective thirty (30) days after they are posted on our website. If you object to any changes in this Policy, you should submit a request to remove your information from our records as described above in paragraph 3.

Special Notification for California Residents.

Individual customers who reside in California and have provided their personal information to S&W may request information about our disclosures of certain categories of personally identifiable information to third parties for their direct marketing purposes. Such requests must be submitted to us at the addressed or email address listed in paragraph 3 above. Within thirty (30) days of receiving such a request we will provide a list of the categories of personal information disclosed to third parties for third party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve the right to not fulfill your request should it be submitted to an address other than that which is listed in paragraph 3 above.